Global Retail Market: Strategies and Logistics
Marketing Channels and Utility
31) In spite of Walmart’s potential to transform India’s [retail market]… E) all of the above
32) Marketing channels exist to create utility for customers… B) price utility.
33) Coca-Cola Company’s global marketing leadership position is based on… A) place utility.
34) Some wine importers insist on shipping their wines [in temperature-controlled containers to protect the product’s integrity]… C) form utility
35) Which of the following most accurately describes the relative length [of consumer and industrial marketing channels]… A) Consumer channels tend to be longer
Peer-to-Peer Marketing and Ecommerce
36) Peer-to-peer (P2P) marketing [utilizes individual consumers to market products to other individuals]… B) electronic commerce.
37) eBay was a pioneer in a form [of online marketing known as]… C) P2P.
Global Retail Expansion
38) Which country has the biggest market for Tupperware [products]… B) Indonesia
39) Sales representatives in which Japanese industry cultivate [strong, long-lasting relationships with customers]… C) automobiles
40) In less-developed countries, the most important channel [of distribution is]… B) public marketplaces.
41) What solution did Andersen Consulting provide [to Grupo Bimbo to address bread spoilage issues in Mexico]… B) Package the bread in plastic
42) In exchange for a pledge to carry at least 40 [of its products, Procter & Gamble provided retailers in Mexico with upgraded shelving and displays. This initiative was known as the]… E) “golden store” program.
43) The retail environment in developing countries presents [challenges for large retailers due to the prevalence of]… C) mom-and-pop stores
44) Which personal computer company began life as a business-to-business (B2B) [marketer and later began selling directly to consumers]… C) Dell
45) To motivate shopkeepers to stock more of P&G’s [products, the company launched the]… C) golden store program.
46) When companies adopt “indirect involvement” channel [strategies, they do not]… D) establish their own sales force.
Guidelines for International Distribution
47) Which of the following is an appropriate guideline [for companies selecting independent distributors in international markets]… E) All of the above
48) Which of the following is not an appropriate guideline [for companies selecting independent distributors in international markets]… C) Give local distributors [free rein to develop markets independently]
Retail Categories and Strategies
49) By definition, ___ feature a narrow but deep merchandise mix… B) specialty retailers
50) “Organized retail” is a term used to describe… A) modern chain stores.
51) Channel decisions are important [because]… C) it is expensive to terminate [channel partnerships].
52) Which of the following does not qualify as a “category killer” [store]… A) Victoria’s Secret
53) Which of the following is the largest retailer in the world… E) Walmart
54) Departmentalized, single-story retail establishments [that offer food and nonfood items, typically at discounted prices, are known as]… B) Supermarkets.
55) When Walmart entered the German market, _____were [already entrenched as dominant players]… C) Hard discounters
56) All of the following stores are categorized as “superstores” except… C) IKEA.
57) Which of the following statements is not correct [regarding global retail expansion]… C) Home Depot pulled out of China [due to poor performance].
Global Retailer Classifications
58) Which of the following correctly characterizes the retailing [strategy of retailers such as Walmart and Carrefour]… B) few product categories, manufacturer brand focus
59) Which of the following categories best describes the approach of Britain’s Marks & Spencer [in terms of product categories and brand focus]… C) many product categories, own-label focus
60) Which of the following correctly characterizes the retailing strategy of Benetton, IKEA, and Gap… A) few product categories, own-label focus
61) In the axis which differentiates between retailers, IKEA [is found in]… A) quadrant A.
Market Entry Strategies
62) When Walmart stores first expanded into Mexico, [the market was classified as]… D) culturally distant and difficult to enter.
63) Which approach to retail expansion is most appropriate when targeting [a culturally distant and difficult-to-enter market]… C) franchise
64) When British entrepreneur Richard Branson [launched Virgin Megastores in] France, [the market was classified as]… A) culturally close and easy to enter.
65) When British entrepreneur Richard Branson [launched Virgin Megastores in] Japan, [the market was classified as]… D) culturally distant and difficult to enter.
66) The entry global retailing market expansion strategies [do not include]… C) departmental stores.
67) Saks Fifth Avenue has ________ stores in the Middle East… A) licensed
Logistics and Supply Chain Management
68) Physical distribution and logistics are concerned [with all of the following except]… E) designing in-store displays.
69) Order processing, warehousing, and inventory [management are key components of]… B) physical distribution and logistics.
70) If a commodity raw material comes from Africa [and is transformed into a final product in Europe and then distributed globally, the company most likely to handle these logistics is]… D) IKEA.
71) Inventory management is [concerned with balancing the costs of maintaining inventory against the risk of stockouts. One of its objectives is]… E) ensuring cost control.
72) An important new tool for inventory management is… B) RFID.
Transportation Modes
73) Which of the following transportation modes ranks lowest in capability [in terms of its ability to transport a wide range of products]… D) air
74) “Containerization” refers to a company’s [practice of]… A) designing attractive product packaging
75) When a company uses intermodal or [multimodal transportation, it is]… B) using land and water shipping.
76) A French winery packs its wine in a 40-foot container [that is trucked to a port and then loaded onto a ship for transport to the United States. This is an example of]… A) intermodal transportation.
77) A freighter loaded with 40-foot shipping [containers is unloaded at a port, and the containers are then transported by rail and truck to various destinations. This is an example of]… A) intermodal transportation.
Retail Innovation and Supply Chain Challenges
78) Breaking all the conventional norms [of retail in India, Food Bazaar introduced self-service in its stores. Previously]… C) goods were kept behind counters and [retrieved by clerks].
79) The scandal about finding horse DNA in frozen beef burgers sold [in European supermarkets highlighted a supply chain issue. The key issue was that]… B) it is legal to produce horse meat [in some European countries, but the meat was not properly labeled].