Fiat Money, PayPal, Digital Currency, and Advertising Basics
What is Fiat Money?
Fiat money is a government-issued currency that is not backed by a commodity such as gold. Fiat money gives central banks greater control over the economy because they can control how much money is printed. Most modern paper currencies, such as the U.S. dollar, are fiat currencies.
What is PayPal?
PayPal is a digital payment service. Businesses of all sizes can use PayPal. PayPal’s other services include P2P payments and debit card accounts. PayPal is a publicly traded company that also owns services like Venmo.
How Do You Use the PayPal Service?
In order to pay with PayPal, you have to log into your PayPal account. Select the account on PayPal that you wish to draw money from (if possible). Review and complete your transaction.
What is Digital Currency?
Digital currency is a form of currency that is available only in digital or electronic form, and not in physical form. It is also called digital money, electronic money, electronic currency, or cyber cash.
What is Cryptocurrency?
Cryptocurrency is an internet-based medium of exchange which uses cryptographical functions to conduct financial transactions. Cryptocurrencies leverage blockchain technology to gain decentralization, transparency, and immutability.
What is Blockchain?
A blockchain is a growing list of records, called blocks, that are linked using cryptography. Each block contains a cryptographic hash of the previous block, a timestamp, and transaction data (generally represented as a Merkle tree). By design, a blockchain is resistant to modification of its data. This is because once recorded, the data in any given block cannot be altered retroactively without alteration of all subsequent blocks.
What is Advertising?
Advertising is a means of communication with the users of a product or service.
What is the Purpose of Advertising?
The purpose of advertising is to inform or influence the people who receive the advertisements.
Is Advertising Always Evident?
Explain: No, people may not be aware of it, since the techniques used are often complex.
List the Most Common Advertising Media:
- Television
- Print (newspapers, magazines, journals, etc.)
- Radio
- Press
- Internet
- Direct selling
- Hoardings
- Mailers
- Contests
- Sponsorships
- Posters
- Clothes
- Events
- Colors
- Sounds
- Visuals
- People (endorsements)
What Ways, Other Than Slogans, Do Companies Use to Get Our Attention?
They put billboards along the highway, run commercials during the Super Bowl, or print their logo on pens or stress balls.
What is a Slogan?
A slogan is a catchy tagline or phrase that’s used by a company for advertising. It’s a short and sweet reminder of the value a brand offers its customers.
What Two Characteristics Do the Best Slogans Share?
- They stand the test of time and can be used outside of the brand.
- They are thought of as a promise a company stands behind.
What is the Idea Behind a Slogan?
The idea is to make the public think about what your brand offers and not just about the brand itself.
What is the Ideal Length of a Slogan?
Usually eight words or less.