Essential Concepts in Digital Marketing Strategy
Digital Media and Community Management Roles
RSS Syndication
RSS TCVN is a syndication mechanism that allows an RSS user to receive news updates.
What is a Podcast?
A podcast is a digital audio or video file or recording, usually part of a themed series, that can be downloaded from a website to a media player or computer.
Community Manager Role and Skills
A Community Manager is a person who unites a community of web users, oversees discussions while upholding brand values, and provides information, editorial content, and support.
Abilities of a Community Manager
- They create more communication by organizing great events, such as football matches.
- They analyze developments in social media using tools like Google Analytics.
The Social Media 7: One of the most important features when we are using social networks is that each one is different from the others.
Required Skills
It is no surprise that the person who is acting as a representative of the brand should have strong people skills.
Developing the Marketing Plan
Marketing Plan Definition
The Marketing Plan is the written document that describes your advertising and marketing efforts for the coming year. It includes a statement of the market situation, a discussion of target markets and company positioning, and a description of the marketing mix you intend to use to reach your marketing goals.
SEO and SEM: Key Components
Search Engine Optimization (SEO) is essentially a component of the larger category, Search Engine Marketing (SEM). The SEO industry is continually changing due to the frequent updates made by Google. But there is one aspect of SEO that stays constant: SEO is made up of On-page and Off-page activities.
SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages. SEM includes SEO tactics, as well as several other search marketing tactics.
Main Difference Between SEO and SEM
The main difference between these two terms is that search engine optimization is simply a component of search engine marketing. It is important to note that you should never use the terms SEO and SEM interchangeably, because although they work hand in hand, they are not the same term.
Affiliate Marketing and PPC Advertising
Affiliate Marketing: How It Works
In the world of affiliate marketing, an advertiser can be a company selling a product like electronics, airline tickets, clothing, or car parts. The most important thing to remember is that you are an advertiser if you are ready to pay other people to help you sell and promote your business.
Google AdWords: The Advertising Platform
Google AdWords (now Google Ads) is basically Google’s advertising platform, which is divided into the Search Network and the Display Network. The Search Network consists of Google and non-Google search sites that are associated with it.
4 Common AdWords Mistakes
Mistakes often occur when using the platform badly. Avoid these common errors:
- Failing to define the goal you want to achieve with Google AdWords.
- Not properly grouping your ads or keywords.
- Not targeting your campaigns correctly.
- Not using negative keywords properly.
Google Analytics: Company Analysis Tool
Google Analytics is a company analysis tool. It offers grouped traffic information to websites according to the audience, acquisition, and conversions that are carried out on the website.
Digital Business Models and Customer Experience
Digital Business Models
- B2B Model: Business to Business (Company to Company)
- B2C Model: Business to Consumer
- C2C Model: Consumer to Consumer
Advantages and Disadvantages of Online Shopping
Online shopping is one of the most popular ways to make purchases, but it is not something that everyone is comfortable doing. As with most things, there are positives and negatives associated with this approach to shopping.
Handling Customer Complaints
A customer may have a genuine cause for complaint. How a customer complaint is handled will affect the overall level of customer satisfaction and may affect long-term customer loyalty. It is important for providers to have clear procedures for dealing rapidly with any customer complaints, to come to a fair conclusion, and to explain the reasons for what may be perceived by the customer as a negative response.
Defining Good Customer Service
If a company has an effective customer complaints system in place, many of those customers with questions or problems can be retained. Satisfied complainants can be nearly as, or even more, loyal than customers who did not have a problem.