Effective Risk Management Strategies and Competitive Advantage
Risk Management Essentials
Risk: Likelihood that some event will occur; Impact of event if it does occur.
Process: Identify risks, Assess risk, Plan risk response, Track & Control Risk.
Sources: Internal: due to nature of end item or the process; External: project environment.
Assess the Risk: Consequences, Probability, Impact.
Risk Response Strategy:
- Transfer: insurance (they pay not you)
- Avoid: eliminates & replaces with lower risk solution
- Mitigate: monitor and manage
- Accept: accept the associated consequences
Risk Tracking and Response: Risk log or risk register, Continuously monitor project.
Set Risk Management Practices and Policies
- Risk Management Plan: Specifies methods to identify, profile, assess, monitor, and handle risks; Names the risk officer; Contains a budget and schedule reserve.
- Risk Profile: Likelihood, impact, trigger symptoms, monitoring methods, and response strategy for each identified risk.
- Risk Officer: Person to oversee the identification, assessment, monitoring, and handling of project risks; Devil’s advocate, Usually not the Project Manager.
- Risk Schedule: Time and dollar amount in schedule and budget to cover risks.
Risk Management Practices and Policies: Communicate Risks, Standards and procedures for documenting the project.
Positive Risk or Opportunities: Exceeding/over achieving requirements.
Competitive Strategy
Strategy: Linked to the existence of competition and is the deliberate search for a plan of action that will develop a competitive advantage for the business and putting this plan into practice.
Objective:
- To enlarge the scope of your advantage, which can happen only at your competitors expense.
- To grow and prosper.
Gauses’ Principles of Competition Exclusion: No 2 species can coexist that make their living in the same identical way (Bruce H. made business analogy).
Basic Elements:
- The ability to understand the competitive environment as an interactive system.
- Using this understanding to predict the effects of a strategic move.
- Commitment of resources to new uses even when benefits are not immediate.
- Foreseeing of risks & returns to make a decision.
- Willingness to act.
Classifications:
- Rule Makers: leaders who build industry.
- Rule Takers: companies who render tribute to the industry leaders.
- Rule Breakers: write rules to put themselves in a dominant position.
Perfect Competition:
- Low profitability.
- Many buyers and sellers.
- No product differentiation.
- No barriers to market entry or exit.
The major difficulties of developing a strategy can be traced back to prediction of the future, applicable experience and insight, or the random process of strategic thinking (SWOT).
Core Competency:
- Expendability.
- Customer Value.
- Competitor Diff.
Porters Attractive Industry:
- Threat of entrants is low.
- Substitute product is low.
- Bargaining power of buyer/supplier is low.
- Rivalry is low.