Effective Negotiation and Decision-Making Processes

Negotiation Process: Five Stages

Stage 1: Planning and Preparation

Stage 2: Relationship Building

Stage 3: Information Exchange

Stage 4: Persuasion Attempts

Stage 5: Concessions and Agreement

  • Advance planning and analysis
  • Background research
  • Gathering of relevant information
  • Planning of strategies and tactics
  • Setting objectives
  • Predetermining possible concessions
  • Developing trust
  • Developing personal rapport
  • Establishing long-term association
  • Learning about the needs and demands of the other set of negotiators
  • Acquiring and exchanging other information
  • American managers treat this as the most important step
  • Mixture of approaches
    • Assertive and straightforward
    • Warnings of threats
    • Calculated delays
  • Permit each party to take away something of value
  • American managers tend to have less leeway for concessions
  • Some use normative appeals such as “It’s your obligation.”

Mental Maps and Cognitive Frameworks

Mental maps: the internal, dynamic frameworks of knowledge, beliefs, and associations that individuals use to understand and navigate the world.

Factors That Inhibit Accurate Problem Analysis

Factors that inhibit accurate problem ID and analysisDescription
Information BiasA reluctance to give or receive information
Uncertainty AbsorptionA tendency for information to lose its certainty as it is passed along
StressReduction of people’s ability to cope with information demands
StereotypingDeciding on an alternative based on characteristics ascribed by others
Selective PerceptionTendency to ignore or avoid certain information
Cognitive ComplexityLimits on the amount of information people can process at a time

Rational Decision Model Steps

Step 1: Identify Decision Situations

  • May be viewed as problems or opportunities
  • Problem: when a manager detects a gap between existing and desired performance
  • Opportunity: when a manager detects a chance to achieve a more desirable state than the current one

Step 2: Develop Objectives and Criteria

  • Identify specific criteria (i.e., what is important in the outcome)
  • When several criteria are involved, assigning weights might be necessary
  • Example: You are looking to hire a door-to-door salesperson for your vacuum cleaner company. What qualities should your ideal candidate possess?

Step 3: Generate Alternatives

  • Past solutions can often be effective
  • But sometimes new situations require creative new solutions
  • Example: product knowledge vs. interpersonal skills

Step 4: Analyze Alternatives

  • Determine which would produce minimally acceptable results
  • Eliminate those that do not make the cut
  • Examine the feasibility of remaining alternatives
  • Determine which of these is likely to produce the best results

Step 5: Select Alternative

  • The model argues that managers will choose the alternative that maximizes the desired outcome — also known as Subjectively Expected Utility (SEU)
  • Both expected outcome and the probability that an alternative can be implemented factor into the decision
  • Example: If Marta is a better job candidate than Juan, but is unlikely to take the job, then she isn’t really the better candidate

Step 6: Implement Decision

  • Assess sources and reasons for potential resistance
  • Determine chronology and sequence of actions needed to overcome resistance
  • Determine required resources to implement the decision effectively
  • Determine whether and how tasks can be delegated

Step 7: Monitor and Evaluate Results

  • Gather information
  • Compare results to objectives and standards set at the beginning
  • Evaluate how tasks can be delegated

Preventing Decision Errors

For the Company

Establish several groups to analyze the problem. Have trained managers with prevention techniques for these issues.

For the Leader
  1. Assign everyone the role of critical evaluator
  2. Use outside experts to challenge the group
  3. Assign a devil’s advocate role to one member of the group
  4. Be impartial and refrain from stating your own views
For Group Members

Try to retain your objectivity and be a critical thinker. Discuss group deliberations with a trusted outsider and report back to the group.

For the Deliberation Process
  1. At times, break the group into subgroups to discuss the problem
  2. Take time to study what other companies or groups have done in similar situations
  3. Schedule a second-chance meeting to provide an opportunity to rethink the issues before making a final decision