Effective Negotiation and Decision-Making Processes
Posted on Jan 26, 2026 in Business Administration and Innovation Management
Negotiation Process: Five Stages
Stage 1: Planning and Preparation | Stage 2: Relationship Building | Stage 3: Information Exchange | Stage 4: Persuasion Attempts | Stage 5: Concessions and Agreement |
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- Advance planning and analysis
- Background research
- Gathering of relevant information
- Planning of strategies and tactics
- Setting objectives
- Predetermining possible concessions
| - Developing trust
- Developing personal rapport
- Establishing long-term association
| - Learning about the needs and demands of the other set of negotiators
- Acquiring and exchanging other information
| - American managers treat this as the most important step
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Mixture of approaches
- Assertive and straightforward
- Warnings of threats
- Calculated delays
| - Permit each party to take away something of value
- American managers tend to have less leeway for concessions
- Some use normative appeals such as “It’s your obligation.”
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Mental Maps and Cognitive Frameworks
Mental maps: the internal, dynamic frameworks of knowledge, beliefs, and associations that individuals use to understand and navigate the world.
Factors That Inhibit Accurate Problem Analysis
| Factors that inhibit accurate problem ID and analysis | Description |
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| Information Bias | A reluctance to give or receive information |
| Uncertainty Absorption | A tendency for information to lose its certainty as it is passed along |
| Stress | Reduction of people’s ability to cope with information demands |
| Stereotyping | Deciding on an alternative based on characteristics ascribed by others |
| Selective Perception | Tendency to ignore or avoid certain information |
| Cognitive Complexity | Limits on the amount of information people can process at a time |
Rational Decision Model Steps
Step 1: Identify Decision Situations | - May be viewed as problems or opportunities
- Problem: when a manager detects a gap between existing and desired performance
- Opportunity: when a manager detects a chance to achieve a more desirable state than the current one
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Step 2: Develop Objectives and Criteria | - Identify specific criteria (i.e., what is important in the outcome)
- When several criteria are involved, assigning weights might be necessary
- Example: You are looking to hire a door-to-door salesperson for your vacuum cleaner company. What qualities should your ideal candidate possess?
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Step 3: Generate Alternatives | - Past solutions can often be effective
- But sometimes new situations require creative new solutions
- Example: product knowledge vs. interpersonal skills
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Step 4: Analyze Alternatives | - Determine which would produce minimally acceptable results
- Eliminate those that do not make the cut
- Examine the feasibility of remaining alternatives
- Determine which of these is likely to produce the best results
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Step 5: Select Alternative | - The model argues that managers will choose the alternative that maximizes the desired outcome — also known as Subjectively Expected Utility (SEU)
- Both expected outcome and the probability that an alternative can be implemented factor into the decision
- Example: If Marta is a better job candidate than Juan, but is unlikely to take the job, then she isn’t really the better candidate
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Step 6: Implement Decision | - Assess sources and reasons for potential resistance
- Determine chronology and sequence of actions needed to overcome resistance
- Determine required resources to implement the decision effectively
- Determine whether and how tasks can be delegated
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Step 7: Monitor and Evaluate Results | - Gather information
- Compare results to objectives and standards set at the beginning
- Evaluate how tasks can be delegated
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Preventing Decision Errors
| For the Company | Establish several groups to analyze the problem. Have trained managers with prevention techniques for these issues. |
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| For the Leader | - Assign everyone the role of critical evaluator
- Use outside experts to challenge the group
- Assign a devil’s advocate role to one member of the group
- Be impartial and refrain from stating your own views
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| For Group Members | Try to retain your objectivity and be a critical thinker. Discuss group deliberations with a trusted outsider and report back to the group. |
| For the Deliberation Process | - At times, break the group into subgroups to discuss the problem
- Take time to study what other companies or groups have done in similar situations
- Schedule a second-chance meeting to provide an opportunity to rethink the issues before making a final decision
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