Effective Corporate Training Strategies and Management
1. Training Process
Training is the set of measures aimed at improving both the aptitudes and attitudes of workers.
- Purpose: To update knowledge, adapt to the market (professional retraining), expand skills for better performance, or learn tasks for higher categories.
- Investment vs. Expense: Training should never be considered as an expense but as an investment. It generates benefits in the short, medium, and long term.
Detection of Training Needs
- Direct observation: To perceive deficient aptitudes/attitudes.
- Questionnaires: Addressed to workers and customers.
- Complaints and suggestions mailbox: Information about organizational needs.
- Interviews: About work performance and future aspirations. Useful with direct bosses.
- Training committees: Analyze current deficiencies and possible future needs (technological, legal, or organizational changes).
Types of Training
- Traditional training: A trainer imparts knowledge in a classroom. The methodology must be active, playful, and innovative.
- e-Learning: Complete courses over the Internet. It is in great demand due to low costs and the absence of time and space limitations.
- Outdoor training: Open-air adventure activities. The essential objective is to develop teamwork, communication, and leadership skills.
- Job rotation: Moving the worker through different positions in short periods. Used for the development of potential managers to provide a comprehensive vision of the company.
- Coaching: Used almost exclusively for managers. Individual interviews with an external expert. It deals with the development of new behaviors and short-term solutions.
- Mentoring: The company assigns a tutor (someone with years of experience). Focuses on retaining talent and long-term development.
2. Training Policies
- Detect training needs: Short term (find errors) and Medium/Long term (future needs).
- Determine the objectives: Based on Concepts (know), Procedures (know-how), and Attitudes (values/disposition).
- Organize the training: A coordinating officer is appointed to select trainers, design content, establish the calendar, and select participants.
- Implement the training: The coordinator presents the action, provides material, and carries out periodic monitoring and control (e.g., attendance sheets).
- Results: Evaluated through tests or continuous evaluation by the trainer (observation of skills/attitudes) and satisfaction questionnaires for the trainer.
- Evaluation and control: Verify if objectives were met. If not, analyze mistakes to design a new training plan.
3. Financial Aid for Training
Aid is provided through bonuses on Social Security contributions. The State Foundation for Employment Training manages this.
Obligations of Beneficiary Companies
- Submit to verification, monitoring, and control actions.
- Keep documentation accrediting the daily attendance of participants.
- Guarantee the free nature of training initiatives.
- Must be up to date with tax and Social Security obligations.
- Keep documentation for a minimum period of 4 years.
- Companies are directly responsible for breaches of obligations (if they contract an external entity, liability is shared).
