Effective Corporate Training Strategies and Management

1. Training Process

Training is the set of measures aimed at improving both the aptitudes and attitudes of workers.

  • Purpose: To update knowledge, adapt to the market (professional retraining), expand skills for better performance, or learn tasks for higher categories.
  • Investment vs. Expense: Training should never be considered as an expense but as an investment. It generates benefits in the short, medium, and long term.

Detection of Training Needs

  • Direct observation: To perceive deficient aptitudes/attitudes.
  • Questionnaires: Addressed to workers and customers.
  • Complaints and suggestions mailbox: Information about organizational needs.
  • Interviews: About work performance and future aspirations. Useful with direct bosses.
  • Training committees: Analyze current deficiencies and possible future needs (technological, legal, or organizational changes).

Types of Training

  • Traditional training: A trainer imparts knowledge in a classroom. The methodology must be active, playful, and innovative.
  • e-Learning: Complete courses over the Internet. It is in great demand due to low costs and the absence of time and space limitations.
  • Outdoor training: Open-air adventure activities. The essential objective is to develop teamwork, communication, and leadership skills.
  • Job rotation: Moving the worker through different positions in short periods. Used for the development of potential managers to provide a comprehensive vision of the company.
  • Coaching: Used almost exclusively for managers. Individual interviews with an external expert. It deals with the development of new behaviors and short-term solutions.
  • Mentoring: The company assigns a tutor (someone with years of experience). Focuses on retaining talent and long-term development.

2. Training Policies

  1. Detect training needs: Short term (find errors) and Medium/Long term (future needs).
  2. Determine the objectives: Based on Concepts (know), Procedures (know-how), and Attitudes (values/disposition).
  3. Organize the training: A coordinating officer is appointed to select trainers, design content, establish the calendar, and select participants.
  4. Implement the training: The coordinator presents the action, provides material, and carries out periodic monitoring and control (e.g., attendance sheets).
  5. Results: Evaluated through tests or continuous evaluation by the trainer (observation of skills/attitudes) and satisfaction questionnaires for the trainer.
  6. Evaluation and control: Verify if objectives were met. If not, analyze mistakes to design a new training plan.

3. Financial Aid for Training

Aid is provided through bonuses on Social Security contributions. The State Foundation for Employment Training manages this.

Obligations of Beneficiary Companies

  • Submit to verification, monitoring, and control actions.
  • Keep documentation accrediting the daily attendance of participants.
  • Guarantee the free nature of training initiatives.
  • Must be up to date with tax and Social Security obligations.
  • Keep documentation for a minimum period of 4 years.
  • Companies are directly responsible for breaches of obligations (if they contract an external entity, liability is shared).