Digital Transformation in Tourism: Tech, Privacy, and Sharing Economy
IoT and Privacy Threats: Risks of Connected Devices
The Internet of Things (IoT) can be a threat to our privacy because of the extensive information our devices hold about our lives and movements. Vast amounts of data are gathered by the electronic devices we use, which could potentially be used for control. The entity controlling the data collected through the IoT can access highly private information, such as real-time location, residence, and frequently visited places.
Therefore, it is crucial to understand how to use these tools responsibly, manage what information we choose to share, and control what others are permitted to know and do with our data.
Sharing Economy in Tourism: Key Examples
The sharing economy has revolutionized the tourism industry. Here are two prominent examples:
Transport: Uber and Ride-Sharing
Recently, new applications have emerged that help people access necessary services in a cheaper way. Uber is a prime example, offering transportation at a lower cost compared to traditional taxis.
Accommodation: Airbnb and Short-Term Rentals
Airbnb is a key example of the sharing economy in tourism. This platform offers a wide variety of accommodation options globally, often at a lower price point than traditional hotels. While this app has opened opportunities for budget travelers, it has also significantly impacted traditional accommodation companies, creating new competitors.
Impact of the Sharing Economy on the Tourism Sector
The sharing economy significantly influences the tourism industry in several ways:
- It provides opportunities for individuals to start businesses in the tourism sector.
- It offers greater flexibility for clients.
- It compels traditional tourism services to improve their quality.
- It has expanded the city-break market, especially in expensive cities or countries.
- It competes with local public infrastructure.
- Hoteliers have lost revenue due to a steep rise in the number of alternative accommodation places.
Essential Mobile Technologies for Tourism Organizations
The internet and mobile technology have fundamentally changed how people plan and experience their trips. Some of the most important technological advances for tourism organizations include:
Mobile Technology
The cell phone has become indispensable, serving as a tour guide, travel agency, best restaurant locator, map, and more.
Augmented Reality (AR)
It allows users to “teleport” virtually to any part of the world without physically being present.
Internet of Things (IoT)
This involves integrating internet-connected sensors into items like cars, suitcases, and buildings. For example, in a hotel, a customer might control the TV or room settings through a dedicated app.
Big Data Analytics
Hotels utilize information about their guests to identify the best target demographics for marketing campaigns.
Transmedia Storytelling in Tourism Marketing
Transmedia storytelling is defined as a narrative that is told through various media and communication platforms. This content can be offered through blogs, videos, e-books, social networks, movies, and more.
Application for Tourism Businesses
Transmedia storytelling can be applied by the tourism sector through content uploaded to the internet, primarily via social media. Creating videos promoting destinations or specific tourism organizations is a useful way to reach customers and attract them using these visual and potentially viral “stories.” Businesses must be creative, understand their target market, and determine the best strategy for promoting their services using transmedia storytelling.