Digital Marketing Strategy: SEM, PPC, and Email Marketing
Electronic Invoicing
Fields Included in an Invoice:
Factura electrònica firmada electrònicament — 1. Number of invoice (n factura) 2. Date of expedition (data caduca) 3. Names of esmisor/receptor 4. NIF or CIF (company) 5.Adress 6.Description of the operations in the invoice 7. Date (prestació servei) 8.Taxes of the invoice (iva)
Digital Marketing Strategy
SEM
Search Engine Marketing (The search advertisement that appears at the beginning)SEM DEF: Is a search engine marketing that a company have to pay (ppc) for: Immediate results, Help to climb the position while they are active, increase the sales increase leads. PPC vs SEM(pay per click) is inside SEM, is a part of SEM but not necessary in Google and is advertising. PPC & SEM: Facebook, Twitter, Google, and Amazon ads. PPC on search engines / browsers . SEM are Ads on search engine / browsers. SEM vs SEO. SEM → Paid results SEO → Organic results. SEM ads → Help to climb position while they are active… When turned off, web page returns to its organic position. SEO → Organic (not to pay), Improves brand and loyalty, takes time but has a lasting effect. SEM → Paid, Increase sales and leads, Immediate effect. SEO is Search Engine Optimization. Is the position in a browser. Their objective is maximaze the visibility of a web page in organic results(within pay). Are all the results except the advertising SEO objectives: Why is SEM useful? Make my brand known, Attract qualified traffic to our website, generate conversions. SEM is ads in a search engine. Types of Google Adwords campaigns (ads): Search (text), Display (Banners), Shopping, Discovery, Video(youtube), Gmail, Apps, Smart. How do Google Adwords work? Bidding & campaign set up: 1 → Bidding(oferta q haces). How much are uiuing to pay for a keyword/target. 2 →Campaign Set up. Design an adword account, prepare 2 or more campaigns, ad group for each ones, a keyword list for each grup. How do Search campaigns are displayed? Title: 30 characters max, URL: 15 characters max, Description: 90 characters max. SEM metrics (kpis) : How do we measure SEM campaigns → Impressions, Clicks, CTR Click Through Rate, Cost (CPC) — The keyword and the ad have to be CONCORDANCE.
PPC (Facebook Ads) . Business Manager:
Is a FB tool that allows advertisers and agencies to manage and control their advertising campaigns on FB Platform and other FB products (such as Instagram and Messenger). In the context of PPC and FB Ads, BM is a platform that allows advertisers to create and manage their ad accounts, set permissions and access roles for team members, and monitor the budget and performance of ad campaigns in real-time. The BM also offers a variety of tools to help advertisers optimise their advertising campaigns, such as conversion tracking, audience targeting and customised reporting. In short, the BM is an essential tool for any advertiser looking to run effective advertising campaigns on FB and other company products.
Campaign Set Up
(Ad Sets) → Audience, Placement, Duration and Budget. Types of Facebook Campaigns: Facebook ad campaigns include campaigns for brand awareness, consideration, traffic, engagement, app installs, video playback, lead generation, conversion, sales, business visits and app conversions. Each campaign type has its own objectives and audience targeting options to help advertisers achieve their online advertising goals. Formats of Facebook Campaigns → Dynamic ad anuncio por secuencia, Image Ad imagen fria, Video ad video normal, Slide Slow carrusell, Collection.
E-mail Marketing. Definition:
Sending a comercial message directly to a client or person using the engine of google ads an email. Benefits: 1.Cost effective 2.High ROI 3.Relationship building 4.Personalization 5.Own your list 6.See instant results 7.Easily to send 8.Automate tasks and save rime 9.Get feedback 10.Drive website traffic Process: 1DEFINE: name campaign, name subject, details 2TEST: test through browsers 3SEND: deliver instanly or send an specific time (scheduled) 4MEASURE: clicks of the person to know their activity 5REPORT: Analyze the shares, summary and social sharing interaction. CPC LINK SEO, price established for each word according to the competition in the companies. If many companies have this keyword, it is more expensive.expensive. IN SEO, the CPC, gives us information about the company, competition. IN SEM, the CPC, the pay per click. For a small company, it is important that the volume is HIGH and the cpc will be LOW. IDEAL HIGH VOLUME = 300-400 CHEAP CPC = 0,40. Diff between CPC and PPC: CPC is a metric used to measure the cost of an advertising campaign based on clicks, while PPC refers to any advertising model where advertisers pay per click on their ads, including CPC.