Digital Marketing Exam: Key Concepts & Strategies
Digital Marketing Exam
Unit 4
Unit 5
Unit 6
Question 1
Question 2 (Hosting)
Hosting is a type of Internet hosting service that hosts websites for clients. It offers the facilities required for them to create and maintain a site and makes it accessible on the World Wide Web.
Hosting is the space on servers with permanent and secure connections to make websites available on the internet.
Types of Hosting:
- Shared Hosting: Multiple websites share the same server resources.
- Dedicated Servers: A server reserved for a single client.
- Cloud Hosting: Uses multiple interconnected servers to distribute the load and increase availability.
- VPS (Virtual Private Server): A physical server is divided into different virtual servers, each with its own resources.
- Managed Hosting: The provider takes care of the technical administration of the server.
Question 3 (Differences between HTML, CSS, and JavaScript)
HTML defines the structure of the website, CSS defines the styling and presentation, and JavaScript adds dynamic behavior and interactivity to the web page.
Question 4 (Steps in a Digital Marketing Strategy)
- Define Objectives and Goals: Clearly outline what you want to achieve.
- Know Your Audience: Understand your target demographic and their needs.
- Competitive Analysis: Research your competitors’ strategies.
- Choose Digital Marketing Channels: Select the most effective platforms (e.g., social media, search engines).
- Content Strategy: Plan and create valuable content for your audience.
- SEO (Search Engine Optimization): Optimize your website and content for search engines.
- PPC (Pay-Per-Click) Advertising: Run paid advertising campaigns.
- Social Media Marketing: Engage with your audience on social media.
- Email Marketing: Build and nurture relationships through email.
- Measure and Analyze Results: Track your performance and identify areas for improvement.
- Adjust and Improve: Continuously refine your strategy based on data.
Question 5
Ley 34/2002 de Servicios de la Sociedad de la Información y del Comercio Electrónico (LSSICE)
Regulates electronic commerce, online contracting, information and advertising, and intermediary services.
Regulates the rights of consumers and users, specifically: *Real Decreto Legislativo 1/2007, Ley General para la Defensa de los Consumidores y Usuarios, Ley 22/2010, del Código de Consumo de Cataluña*.
Question 6
Joomla, Google Sites… T, European regulations dictated F, About cookies, websites must F, The payment gateway T, the seller must execute F, in health center T
Domain: Unique identifier of your company/project/association.
Users use it to access a website.
Types: SLD (Second Level Domain – before the .com), TLD (Top Level Domain – .com)
Coding Languages: Standards for writing programs or software, allowing communication with computers to give instructions and perform specific tasks.
Content Management Systems (CMS): Software that offers the necessary tools to manage, maintain, and publish content on a website. It’s easy to administer because it provides independent control of web design versus text content.
HTML: HyperText Markup Language defines the structure of the website’s content using tags.
Tags: Specific syntax elements, <> to open and close, with content in between.
Strategy: Allows the company to have a defined direction, determined by definitions and objectives, creating a stable and solid base that can be modified to adapt to market changes.
Steps include many tactical actions, with the strategy running in parallel.
Analysis: Internal and external.
- Internal: What I do, branding strategy, value proposition, extra values, key points.
- External: Other players and competitors.
Objectives: SMART (Specific, Measurable, Attainable/Achievable, Relevant, Time-based).
Business Models
- Business to Business (B2B): Example: Vandemoortele (luxury bread brand).
- Business to Consumer (B2C)
- C2B: Example: InfoJobs.
- C2C: Examples: Vinted, Wallapop.