1)Think of the “Andreas Keller in China” case study. On the surface this case deals with a straightforward sales management issue, i.e. increase the company’s sales revenue to get the Chinese business unit out of the red. Would you agree with this?

2)What is Mr. Keller expected to achieve in China?

3)Which activities should Mr. Keller focus on to get CWS-boco out of the red?

4)What should Mr. Keller write in his email to his boss (Max)?

5)Provide an actual report of the 6 identified weaknesses along with planned action and recommendations in a pdf attachment.

6)Based on the case, but also on your opinion, what causes the problems of CWS-bosco in China?

7)How would you evaluate the situation that CWS-boco China is in?

8)Is there a causal chain that can be identified that led to the current problems?

9)Without a doubt there are a number of things that could be done to improve the situation at CWS-boco. How would prioritize the tasks that have to be accomplished in order to be successful?

10)Without a doubt there are a number of things that could be done to improve the situation at CWS-boco. How would prioritize the tasks that have to be accomplished in order to be successful?

11)How would you evaluate Mr. Keller’s chances of being successful?

12)What role will the general manager Li play in achieving success?

13)How will the sales reps react to the changes that you propose?

14)Would you make or recommend changes in terms of CWS-Bocos employees?

15)Please compare the companies key success factors and enablers in Europe to those in China

1..  Payson Cha Mou-sing and Philip Chen-Nan-lok were made two non-executive directors of HKD after a while, please describe why Disney moved ahead with these appointments. 

2. What problems did Disney have in France? Why might Tokyo Disney have been such a success?
3.. What were the reasons for Disney to go to China?
4.. Do you think that Chinese tourists might be more interested in an edutainment theme park than in a classical Disneyland?
5. Do you feel that Disney did all they could to be sensitive to Chinese cultural peculiarities, or should they have tried to do more, and if so, what?
6.Describe the measures taken by HKD to adjust their offerings to needs and wants of the Chinese or other Asian customers.
7.. Customer complaints also seemed to be an issue for HKD, do you think that this is something unique to Chinese customers, or is it maybe an issue that many international companies have to deal with that go overseas?
8. How would you evaluate the employee complaints? Please analyze the issue and what Disney could do to avoid such issues in the future?
9. It seems that even employees at an executive level were displeased with their jobs. How can international companies try to ensure that this type of feeling does not persist or gets engrained? 
10 From a cultural sensitivity perspective, how would you evaluate Disney’s new promotion strategy?
11.Please compile a list of recommendations that you would have for Disney to manage a turn-around of their Hong Kong operations. Please take the financial impact of your recommendations in consideration

1.) In class we spoke a lot about globalization and the internationalization of the world economy.

Please describe the idea of globalization in your own words and give two examples of global

companies and global manufacturing set-ups?

2.) Describe different motivations for companies to globalize and internationalize.

3.) Describe different drivers of internationalization strategies.

4.) What types of entry mode alternatives do companies have at their disposal when they try to


5.) Name and describe at least three barriers to internationalization that companies frequently


6.) How would you approach the evaluation of a foreign market?

7.) How does a transnational strategy differ from an international strategy”?

8.) How do a global and multinational strategy compare?

9.) In class we spoke about four different internationalization strategies, transnational, global,

multinational and international. Compare and contrast the four strategies.

10.) What is Macro Level Research?

11.) What are the different aspects that are evaluated in a SWOT Analysis?

12.) Briefly describe/define the idea of corporate strategy from a management perspective. What

are the goals of a corporate strategy and what is it intending to accomplish?

13.) What is the main difference between a SWOT Analysis and a PEST or PESTEL Analysis?

14.) Describe at least 4 generic threats that any company might be facing in a competitive


15.) What is are the differences and similarities between as PEST, a PESTEL, a STEEPLE and a

SLEPT Analysis?

16.) What are a corporation’s dynamic capabilities and why is it important to be aware of them as

part of the strategic management process?

17.) Different internationalization strategies are normally compared based on two main dimensions.

What are these two dimensions and why were they originally chosen by companies to compare their

internationalization strategies”?

18.) How can a company create competitive advantage in its most basic form?