Business Vocabulary
BRANDS AND PRODUCTS
VERBS
design/develop a product
make/manufacture a product
test a product
launch/introduce a product/roll out a product ≠ withdraw a product from the market
advertise a product
endorse a product
establish a brand
switch from one brand to another
be loyal to a brand
A product must appeal to/attract customers
NOUNS
product / good
consumer durables
fast-moving consumer goods
branded goods ≠ generic goods
own-label goods
logo
product placement
product endorsement
product lifecycle
product portfolio/catalogue/range/mix
product line
product launch
brand switching ≠ brand loyalty
brand stretching/extension
brand awareness/recognition
brand image
rival/competitor
ADJECTIVES
value for money
luxurious
timeless
well-made
reliable
fashionable
durable
economical/cheap/inexpensive
upmarket/middle-market/downmarket
MARKETS
VERBS
enter/penetrate/break into a market ≠ withdraw from/pull out of/leave/abandon a market
corner/monopolize a market
dominate a market
NOUNS
market leader
market challenger
market segment
market segmentation
(carry out) market research/a market study
market share
BUYING AND SELLING
VERBS
buy/purchase
buy in bulk
buy by mail order
deliver goods
exchange goods
supply a customer with goods
place an order for (goods) with sb / order goods from sb
haggle
pay (in) cash / by cheque / by credit card
pay money/the bill/a debt …
pay for a product/a drink/a meal
NOUNS
retailer ≠ wholesaler
point of sale/selling point
sales representative
Types of Retail Outlet
hypermarket
superstore
department store
stall
chain store
shopping centre/mall
receipt
invoice
delivery note
delivery charge
refund
bargain
packaging
client
customer
loss leader
COMPANIES
VERBS
set up / form / start / found a company ≠ wind up/sell off/close down a company
join ≠ leave a company
be floated/go public
NOUNS
firm/company
CEO/managing director
staff/workforce/employees
Places in a Company
premises
parent/holding company ≠ subsidiary
head office/headquarters
warehouse
factory/plant
assembly line
call centre
service centre
outlet / store /shop
Board of Directors
Company Departments
R&D, Marketing, PR, HR/Personnel, Legal, Production, Purchasing, Administration, Finance, Customer Service, IT, After-Sales
ACRONYMS
CEO
VAT
COD
CWO
PR
IT
HR
R&D
USP
AIDA
ADVERTISING
VERBS
advertise a product
promote a product
endorse a product/brand
sponsor an event
make a commercial
run an advertising campaign
launch an advertising campaign
place an ad in the press
run a commercial/an ad in the press
target an audience
appeal to/attract the audience
NOUNS
advertisement / advert / ad
double-page spread
advertising campaign
advertising agency
commercial
flyer = leaflet
brochure
banner ad
word-of-mouth advertising
point-of-sale advertising
viral advertising
free sample
hoarding = billboard
trade show = fair
telemarketing
prospect = prospective customer
classified ads
prime time
slot
MONEY AND FINANCE
VERBS
spend money on sth
owe money to sb
pay money into a bank account/cash point ≠ withdraw money from/take money out of
earn money
save money
inherit money
lend money to sb ≠ borrow money from
invest in sth
pay (in) cash/by cheque/by credit card
pay for sth/a drink
pay by instalments
pay interest on a loan
go bankrupt/ go into liquidation
go bust / broke / down the tubes/ under/ to the wall / down the pan
to make a profit ≠ to make a loss
to break even
to be floated on a stock market
to be listed/quoted on the stock market
NOUNS
currency (coins and notes)
debt
small change
pocket money
cash machine/cash point/cash dispenser/ATM
savings
bill
budget
deposit
fare
wages, salary
fees
grant
pension
bankruptcy
exchange rate
interest rate
stake
flotation
listing
net profit /net income/earnings ≠ gross profit
assets ≠ liabilities
turnover / sales revenue
loan, mortgage
stock market / stock exchange
shares (BE) / stocks (AE)
shareholder
broker
dividend
capital
creditor ≠ debtor
operating profit
pre-tax profits
profit margin
tax
overheads
capital spending/expenditure
ADJECTIVES
– priceless, invaluable, valuable, valueless, worthless
– rich/wealthy/affluent, well-off ≠ broke, poor
– hard-up
Idioms related to money in the file Money (4)
Verbs, nouns, prepositions and adverbs used to describe economic trends
WORK
Collocations with work, job, working
VERBS
recruit/hire/take on/employ
headhunt
lay off sb / make sb redundant
sack/fire/dismiss sb
resign from a job / hand in/give/ tender one’s notice / quit
retire
wok for oneself / be self-employed
work shifts
work/do overtime
work flexitime ≠ to work nine-to-five
work full time ≠ work part time
work to rule
take/be on maternity leave / parental leave / sick leave
take early retirement
fill a post/vacancy
make / submit an application
fill in/complete an application form
send in your CV and a covering letter
go for interview/attend an interview
shortlist candidates/applicants
take psychometric tests
NOUNS
applicant/candidate
hiring/recruitment
redundancy
dismissal
resignation
recruitment/selection process
retirement
referee
qualifications
probationary period
CV/resume
bonus
perks/fringe benefits
permanent job ≠ temporary job
skilled ≠ unskilled job
INTERNATIONAL TRADE
imports
exports
local/domestic trade ≠ foreign, international trade
tariffs
quotas
dumping
customs
free port
subsidies
to subsidize
v>
to subsidize