Business Strategy and Analysis: A Comprehensive Guide
Products/Services
Idea demand? Study? Legal? Technical Study Economic Survey.
Creation Tools
Brainstorming
Brainstorming is a tool that facilitates the emergence of new ideas on an issue or problem. Trial postponed because every idea is valid, and none should be rejected.
Ishikawa Diagram
Ishikawa Diagram: Cause and Effect Diagram. Facilitates the analysis of problems and their solutions.
Pareto Diagram
Pareto diagram: Distribution ABC organizes data in descending order, left (low life) to right (most trivial).
SWOT Matrix
Internal
1. Strengths: Internal elements that differentiate the company from others. Why should I have? What do I do to improve any other?
2. Weaknesses: Internal elements such as resources, skills, attitudes that the company owns and which are a barrier to the organization. What can I improve? What should be avoided?
External
3. Opportunities: Positive external situations that can be leveraged. What opportunities? “Market Trends?”
4. Threats: Adverse situations that pose strategies to be overcome. “Obstacles, What is competition?”
Marketing Mix
Price, location, product, and promotion – marketing strategy: A segment that I’m pointing to.
Walmart Example:
- Strength: Vol.
- Opportunity: Countries where it has been introduced.
- Threats: Countries with greater control, such as Venezuela, that could nationalize or take (external factors).
- Weakness: Degree of nationalism, this creates a loss in the economy of scale (France).
Value Chain
This is where we can act and where we can intervene factors. Down inputs, the hard core. (Activities of priority).
Determination of Application
Those who fail is because this study is wrong.
External Factors
- End Users: Anticipating demand (knowing who the end user).
- Distributors and Intermediaries: Own objectives and constraints.
- Competitors: Seeking competitive advantage.
- Economic, political, ecological, and social impact on the demand.
- Prescribing: Doctors, Architects, etc.
Market Concept Reference
Functions and Requirements
What are the features that we want to satisfy? We must clearly define what will be the role.
Customer Group
What is my client group?
Technology
Definition of technology to know when to buy and buy.
Primary Demand
To which we want to go. Specific purchases by consumers in a given period and place and in a competitive environment.
Potential Demand
The entire market. Upper limit of market demand.
Market Research and Analysis
? Understanding ? decision-making control.
Problem Definition Design Research ? Information ? Collection ? Analysis ? Data Processing and Reporting.
Segmentation
To whom can we sell and Macro segmentation: Our clients Micro segmentation: the social level, sex, etc.
Porter Matrix
1. Cost Leadership
Point to the entire market, product, lowest cost leadership. Pretending to be always the cheapest, not the best.
2. Differentiation
Coca-Cola, image differentiation, which makes this at all socioeconomic strata.
3. Specialization
i. Costs
Bodegas on account, DYS. It aims to lower segments. Being a leader without luxury. Focuses on a specific segment.
ii. Differentiation
Makes clothes. Brand value, higher quality. Sales strategy. Choosing a certain type of people. Here, no matter the volume.
Advantage
Competitive
We made over time, are not transferable. Development of plans by the company. They are unique and lead an effort behind it.
Comparison
Advantages external fate. Location, it can be acquired from other companies, are not unique.
? Strategies Competitive Advantages: Food, sports, activities of differentiation. Develop various activities to competition.
Operating
Walmart, OMO, be cheaper. Increased business development. The same activities as competition, but better and more effectively.
External
Coca-Cola brand value. Not for the workers, sell happiness show appearance to consumers. Will generate a superior product value for the buyer – Differentiation Strategy.
Internal
More efficiency, and is inside of each company. Based on superior cost control, administration, and management of product generated per unit cost less than competing priority.
Positioning Alternatives
Economic
Economic Framework, Chinese brand. Points to this segment.
Mass Market
Positioning the entire market.
Premium
Chevrolet Camaro, putting most luxurious product. Affordable. A mark out of its segmentation.
Luxury
Rolls-Royce, cost almost makes it unattainable. Example: Premium market is Starbucks, executives location for major markets.
Porter’s 5 Forces
Model Porter’s 5 forces, is external analysis.
- Threat of new competitors, new entrants to the market.
- Threats substitute, products: Input to replace the current products.
- Bargaining power of suppliers: The less bargaining power supplier.
- Bargaining power consumers: Consumers more Less bargaining power.
These points down the rivalry between competitors.
Competitive Situations
- Perfect competition: many buyers and sellers, but with no power to influence.
- Oligopoly: few competitors and no dominant player. Strategies Results reactions depends on other competitors.
- Monopoly: a single large dominant supplier of products or services.
Analysis Competitors
For each product – the market should be identified most dangerous competitors. Example Alto del Carmen. Primary competitor: Mistral. Product substitute: Other spirits such as rum, whiskey, etc. Clients: People with higher purchasing power, also with age.
Stable Matrix
Star
High level of investment and participation (profitable). Example: Coca-Cola, the beverage market is growing day by day and in this market Coca-Cola earns even more.
Interrogation
Requires a lot of investment and participation is poor. These are products with potential. Example: dog food is a good product that more investment can be a star.
Dairy Cow
Generate funds and profits. High participation but the market is growing slowly. Example: Soap Popeye.
Dog
Bad involvement, generates little income. These products disappear.
This matrix can maintain leadership, star. Abandoned or keep a low profile. In the case of dog abandonment or change of business. Investment and development, interrogation where if there is money is invested. Max Performance in Vaca as milk nest. View Financial, you have to have several products this ensures that if there are changes to avoid losing market share.
Technical Study Legal
? law firm laws to our market, creating an organization for businesses.
Corporation
Higher cost, more paperwork, more bureaucracy, should be published.
Ltd Liability Company
A case more common. Company Ltd. This individual responsibility is one that has a single owner, the rest is limited to the participation held by each partner and choose a representative. In case of bankruptcy the company each partner responds with the% of capital invested at the beginning to apply that% to the capital that the company has the last balance sheet before quiebra.p
Staff Online
They are in charge of a major.
Personnel Staff
van on the side in the organization, outside the company (accountant).
Taxes
- VAT is charged to final consumers and applies to all business transactions (19%).
- Second Category Tax: It’s the profit of the company, is cumulative (17%).
Technical
Any investment ? size of the company, determines the quantity to be produced.
1. Estimation of Application
In some cases determined by the flow of people, competencies.
2. Production Level
Size of machinery technological barriers, it must decide the size that you want to operate.
Investing
All machinery. The studies do as well without knowing if it is profitable or not.
Operational Costs
The spending is intended, water, electricity, etc.
GAV
Selling and administrative expenses. Treats different, are office expenses.
Staff
Labor elected.
Demand
Determines a certain amount, technological barriers and legal bars. (Master plan, environmental, etc.).