Anthropometry, Packaging and Pop Art: Key Concepts
Anthropometry: Measuring the Human Form
The study and measurement of physical and functional dimensions of the body, considering the differences between the characteristics, abilities, and physical limits of the human body. Anthropometric surveys relate to a specific population, such as male or female, and in different age ranges. Examples include:
- Studying the size of hands of people in a certain age band to design a cell phone.
- Defining the visual location of fields in a commercially decorated room.
- Evaluating dimensions of users for the design of transport vehicles.
Types of Anthropometry
- Static Anthropometry: Measures the structural differences of the human body in different positions and motionless.
- Dynamic Anthropometry: Considers the possible result of movement and is linked to biomechanics.
Packaging: Protecting and Promoting Products
Packaging is the envoltorio, label, or container of a product. This word refers to the packaging, wrappers, packages, cases, or boxes of products. It must simply protect the product.
Importance of the Container
- The container is the intermediary between manufacturer and buyer.
- Commercial success depends on packaging.
- The buyer usually only sees the packaging.
- It’s a communication element.
Five Basic Functions of Packaging
A package must meet, regardless of protection, five basic functions:
Report
A package should not be a mysterious box. Manufacturers may come to hate a design that does not clearly define, in an accessible place, capacity, units, size, weight, watts, and all those details that, in some products, are indispensably necessary to know to decide on a sale.
Differentiate
If you look like the others, you have no personality. If you are imitated, only the clueless will buy. This is the basis of a strong and well-defined brand. Be different from other products.
Illusions
Never forget: the consumer must be awakened with illusion. The drop of sweet liquid that slides over the side of a Royal pudding was central to the consumer’s choice. You have to give people more than the competition; we must give more for your money. You have to give illusion.
Cause
Attract the gaze and attention. The timid are overlooked. Faced with similar prices, the one who provokes wins.
Facilitating
The package must provide facilities to the client for opening, closing, and manipulation. Be easy to use in each case. Be ecological: respecting the environment.
Elements of Packaging Design
Color
It is the first visual impact of a package. Everyone perceives colors, and they have specific values attributed by psychologists. They reflect product quality and imitate content. Color ranges often use contrasting and saturated tones.
Size
The small size gives the impression of delicacy, of considerable value in the content, quality, and prestige, and so careful use is recommended in perfumery and in beauty products. The large size in consumer products gives the illusion of “more for my money.”
Pop Art: Popular Culture in Art
Pop Art is short for popular art, i.e., folk art. It originates from the Institute of Contemporary Arts London (ICA) in the early 1950s, in which the new vision of Hamilton and Paolozzi about fine art to folk art and graphics.