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TEMA 7
Adverts: a paid notice or announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.
Advertisement revenue: provides a significant portion of the funding for most privately owned television networks.
Animation: animation is often used in advertisements. By using animated characters, an advertisement may have a certain appeal that is difficult to achieve with actors or mere product displays. For this reason, an animated advertisement can be very long-running, several decades in many instances.
Ad overlay: is a type od advertisement that show at the bottom of the TV, which blocks out some of the picture
Budget: an estimate of expected income and expenses
Banners”, or “Logo Bugs”, as they are called, are referred to by media companies as Secondary Events. They may sometimes take up only 5 to 10 percent of the screen, but in the extreme, they can take up as much as 25 percent of the viewing area.
Billboard: Very large poster, typically near main roads or in other public places
brand: The image and abstract ideas which a product or service represents, and which are promoted in advertising
Campaign: a course of planned activities designed for some specific purpose: a sales campaign.
Copywriter: someone who writes the words for ads.
Catchy jingles: a group of words or a short song with catchy sounds, usually of a light or humorous character, used for advertising.
Catch-phrases (slogans): a phrase identified with a particular party, product, etc. A catch phrase.
commercial break: Pause in the middle of a TV programme, or between programmes, during which adverts are shown
Deadlines: the time by which something must be finished
Fade in/out: to make the picture or sound of a film stronger (or weaker).
Flayers: information sheets which are handed out to people in the Street
Humor: Advertising agencies often use humour as a tool in their creative marketing campaigns. In fact, many psychological studies tried to demonstrate the effect of humour and indicate the way to empower advertising persuasion.
Logo: Advertising technique where advertisers pay for their product to appear in a film or TV programme
Mood / lighting: the nuance for the lighting of a location once the DOP has verified the possible alternatives.
Media campaign: An advert which is designed for internet users to send to each other, typically because it is so entertaining or clever.
Nuance: a slight difference or distinction, as in expression, meaning, color, tone, etc.
Print: to publish in printed form
Product placement: Advertising technique where advertisers pay for their product to appear in a film or TV programme
Pop up: Advertising technique where advertisers pay for their product to appear in a film or TV programme
Queries: a question
Reason: a basis or cause, as for some belief, action, fact, or evento.
Real-life scenarios: is a trend in advertising that to move away from in-your-face ads, where the product is the star, to mini-movies¬ or quasi-documentary.
Summary: a complete yet brief account of things previously stated.
Super: sloganappearing on top o fan image.
Shooting storyboard(SS): a serie of drawings showing the order of images planned for a film or ad.
Setting: the time and the place in which the action os a book, film, play, etc happens.
Sequence: a serie of related things or events, or the order in which they follow each other.
Shorter commercial breaks: is a strategy that keep viewers more engaged and improve brand recall for advertisers, as well as reducing channel surfing and fast-forwarding past the ads.
Screen Advert: Advertising technique where advertisers pay for their product to appear in a film or TV programme
subliminal: Advertising which is designed not to be noticed consciously, but which is thought to create a deep unconscious awareness of or desire to buy a product
TV advertisement’ or TV commercial: is a span of television programming produced and paid for by an organization that conveys a message.
Target audience: The group of people that the advertiser wants to reach
Voice-over: in films and TV, the spoken words of a person you cannot see.
Viral: An advert which is designed for internet users to send to each other, typically because it is so entertaining or clever
word of mouth: Free advertising based on personal recommendations
LANGUAGE DEVICE
Alliteration: the use of the same soun or sounds, especially consonants, at yhe beginning of several words that are close together.
Comparasion: comparing two things.
Emphatic lanuage: the use of strong words to show importance.
Metaphor: an expresión that describes someone or something by referring to something else that ins considered to possess similar characteristics.
Personal pronouns: words used to replace nouns. Words such as you, we and us suggest the audience’s identification with the producto, or having a certain experience through buying the product
Rhyme: repetition of the final sound of a Word.
Repetition: the use of the same Word more tan once.
Word play: playing wiith words which have more tan one meaning