Study Questions 3.1

1. Company codes of ethics are stated in ways:+ c) That leave interpretation in a specific situation up to the manager

2. Senior executives: a) Sometimes encourage ethical corner cutting, provided that it never becomes

3. The price fixing example where the junior executive did the senior executive’s dirty work: a) The senior executive received immunity and the junior executive went to jail

4. Whistle blowers who reveal company unethical behavior too often: d) All of the options are true

5. The Nuremberg trials established the principle that: b) Following orders is no excuse even if you are threatened

6. Who is accountable for dishonest advertising? d) A and B

7. Ethical behavior in trading requires that c) Both the buyer and seller behave ethically

8. An ethics ombudsman in a large company: d) All of the options are correct

Study Questions 3.2

1. The most common situation in which otherwise ethical marketing executives suffer a lapse of ethics is: c) When they have to make a quick decision

2. Ethical vigilance means b) Asking hard questions

3. In practice, what you are required to do ethically is d) All of these options are true

4. If you do not practice the Golden Rule: a) Then you have two codes of ethics. The code you expect and the code you practice.

5. Save the Children Fund has featured starving children and the fact that 20,000 children die every day, but SCF does not sponsor the individual children whose photos you are sent. Instead, they help build schools and give start-up loans for small businesses and other community development projects. Which of the following best describes their ethical position? a) They are misrepresenting their use of funds

6. Acceptable competitive intelligence activities include all of the following except: d) Posing as a student to collect information on the company

7. Accusing suppliers of price gouging you when demand greatly exceeds supply and then exploiting a suppliers’ vulnerability by hard bargaining when supply greatly exceeds demand is: b) A double-standard lapse of personal ethics

8. Which of the following is not a question on the personal ethics checklist? c) Am I selling the same product at the same price to everyone?

9. Which of the following is not a question on the personal ethics checklist? b) Am I being true to my religious beliefs by my actions

10. Which of the following is not a question on the personal ethics checklist? d) Do I use small print to completely nullify my guarantees and warrantees?

6) Which of the following is not a question on the personal ethics checklist:? c) Am I selling the same product at the same price to everyone?

Study Questions 3.3

1. Civilizations have ethical and moral codes: a) To constrain individual and group behaviour and maintain the social fabric

2. Every business, as part of its right to profit from trading in a society, has an obligation to consider the welfare of society. What is this called? ç b) The Social Contract

3. Utilitarianism is basically which of the following? c) The greatest good for the greatest number

4. Adam Smith’s pursuit of self-interest is: b) Always moderated by its long-term consequences on others in the market

5. The Enlightenment is a term used to describe: c) A philosophy based on reason rather than religion

6. The categorical imperative is associated with c) The tragedy of the commons

7. Which of the following is true? e) All of the above

8. How many hands, how many trades must a blood diamond (a diamond initially obtained through slavery and murder) pass though to wash it clean of blood? d) There is no such

9. The primary complaint of Chinese consumers about the marketing of products in their country is: b) Fake products

10. Which of the following countries has a higher Business Ethics Index score than the U.S.: d) None of the options

11. The most frequently mentioned concern across the BEI studies is: a) Price gouging

Study Questions 3.4

1. The first responsibility of marketers is to: a) Keep learning to do their job ever more efficiently and effectively

2. Which of the following is not a basic criticism of marketing’s social contract? c) Marketing has no business involving itself in social networking

3. Which of the following is a reason why products fail: d) All of the options are correct

4. The waste of money, blood, sweat and tears on failed new products is an argument for: c) Better marketing of new

5. Wanting to decide for yourself whether you need or want a product: c) Is a basic freedom and right in a democracy

6. Who should decide whether another new type of dog food is needed or not? d) The marke

t 7. Clothing designers who come out with a new look every Spring and Fall: c) Are examples of planned

8. Recycling firms exist because of: d) All of these options are true

9. TV advertising is perceived to be a waste of money and obtrusive because: a) Most advertised products are of no interest to viewers

10. Subliminal advertising: c) Is an urban legend that does not work

11. Which of the following is not a mentioned unintended cumulative effect of advertising: c) Perceptions that we are all paying too much for our car insurance

12. Which of the following is not an example of evolutionary rigidity: a d) All of the options are examples of evolutionary rigidity

Study Questions 3.5

1. Giving back is an obligation that is part of the: c. Social contract

2. Non-profit cause related efforts set up by companies are mostly done so to: f) B and C

3. Giving back is mostly the responsibility of: d) B and C

4. The toughest cause to promote is: a) The interests of future generations

5. Public service campaigns have become: c) Much more solution oriented

6. The solution to many cause campaigns is:) Product innovation of alternative products/processes

7. The marketing of new technologies such as new medications to treat drug addicts or new forms of contraception such as the morning after pill are often argued to be _________ c) Both options are correct

8. To criticize social causes without offering workable solutions is: b) Not very helpful

4.!Managers whose personal task and process management skills are weak: c) Are often not good at orchestrating and managing organization wide processes

5.!The person you hand-off the product of a task to is called d) An internal customer

6.!The internal customer is expected to blow the whistle on (call attention to): e) All of these options

7.!As each member of a team is likely to be responsible for managing specific partnerships, the team must always be concerned about __________, with each team member preoccupied with and promoting the implementation perspective and interests of the alliance partner they are working with. a) Common team goals

8.!Entrepreneurial business development teams are most effective when senior management and the organization map the _______________. a e) B and C

9.!In budgeting, the order of use of the budget documents is: c) Gap analysis, Capital Creation analysis, P&L statement

10.!The profit and loss budget statement is presented: e) Month to month and year to year