Cross-Cultural Comparisons: Understanding Cultural Dimensions

Cross-Cultural Comparisons

Understanding Cultural Dimensions

4.4. Uncertainty Avoidance

Strong Uncertainty Avoidance
  • Low tolerance for uncertainty and ambiguity
  • Higher level of anxiety and stress
  • Rule-oriented society
  • Tendency to show aggression and emotions
  • Stressful family life
Weak Uncertainty Avoidance
  • Higher tolerance for a variety of opinions
  • Showing aggression and emotion not accepted
  • Relaxed family life

School and University

Strong Uncertainty Avoidance
  • Students comfortable in structured learning situations
  • Preference for tasks with correct or incorrect solutions
  • Teachers expected to be experts with all the answers
  • Accuracy highly valued
Weak Uncertainty Avoidance
  • Students comfortable in open-ended learning situations
  • Students desire good discussions
  • Teachers can admit not knowing everything
  • Originality highly valued

Workplace

Strong Uncertainty Avoidance
  • Many formal rules and regulations
  • Great attention to detail, deadlines, and punctuality
  • Time is money
  • High stress
  • Emotional need to be busy
Weak Uncertainty Avoidance
  • Minimal regulations
  • Acceptance of unusual and deviant ideas and behavior
  • Time is a framework for orientation
  • Low stress
  • Hard-working only when needed

4.5. Term Orientation

Long-Term Orientation
  • Focus on future rewards, perseverance, and thrift
  • Sustained efforts toward slow results
  • Willingness to subordinate oneself for a purpose
Short-Term Orientation
  • Emphasis on past and present, tradition, and social obligations
  • Expectation of quick results
  • Concern with social and status obligations
  • Social pressure toward spending

Workplace

Short-Term Orientation
  • Values: freedom, rights, achievement
  • Leisure time is important
  • Focus on the bottom line
  • Importance of this year’s profit
Long-Term Orientation
  • Values: learning, honesty
  • Leisure time not important
  • Focus on market position
  • Importance of profit ten years from now
  • Shared aspirations between owner-managers and workers

Indulgence and Restraint

Indulgence
  • Freedom to act as one pleases, spend money, and enjoy leisure activities
Restraint
  • Perception of actions being restrained by social norms and prohibitions
  • Limited enjoyment of indulgence

Cultural Comparisons by Country

United States

Power Distance (PD)
  • Equal opportunities: civil rights, sharing of information
  • Communication style: rank doesn’t matter
  • Informality
Action Orientation
  • Emphasis on activity and effectiveness
  • Fast results and a can-do attitude
  • Time is money
Relaxedness (Uncertainty Avoidance)
  • Trial and error: learning by doing
  • Acceptance of risk and change
Achievement Orientation
  • Self-esteem depends on achievement
  • Feedback through praise and bonuses
  • Competition and materialism
  • High spending
Individualism
  • Initiative and self-reliance
  • Freedom and choice
  • Volunteering and donating
  • Personal touch and enthusiasm
  • Individual accountability in teamwork
Social Acceptance
  • Small talk
  • Polite and indirect criticism and disagreement
  • Meetings
Interpersonal Distance Minimization
  • Coconut and peach model
Patriotism
  • National pride combined with skepticism
  • Criticism by foreigners not welcome

Australia

  • PD: 36
  • Individualism: 90
  • Masculinity: 61
  • UA: 51
  • Pragmatism: 21
  • Indulgence: 71

Canada

  • PD: 39
  • Individualism: 80
  • Masculinity: 52
  • UA: 48
  • Pragmatism: 36
  • Indulgence: 68

India

  • PD: 77
  • Individualism: 48
  • Masculinity: 56
  • UA: 40
  • Pragmatism: 51
  • Indulgence: 26

Ireland

  • PD: 28
  • Individualism: 70
  • Masculinity: 68
  • UA: 35
  • Pragmatism: 24
  • Indulgence: 65

New Zealand

  • PD: 22
  • Individualism: 79
  • Masculinity: 58
  • UA: 49
  • Pragmatism: 33
  • Indulgence: 75

South Africa

  • PD: 49
  • Individualism: 65
  • Masculinity: 63
  • UA: 49
  • Pragmatism: 34
  • Indulgence: 63

United Kingdom

  • PD: 35
  • Individualism: 89
  • Masculinity: 66
  • UA: 35
  • Pragmatism: 51
  • Indulgence: 69

Cultural Insights: Specific Cases

Australian Aborigines

Uncertainty Avoidance (UA: 128)
  • Strong adherence to traditions
  • Straying from traditions seen as negative
  • Coping with changes through spirituality
  • Academic wisdom incompatible with traditional knowledge systems
Masculinity vs. Femininity (22)
  • Values of caring for others and quality of life
  • Avoidance of open discussions about criticism
  • Self-promotion as bad manners
  • Introverted behavior and body language
  • High context communication
Term Orientation (10)
  • Cultural importance placed on past and present
  • No plans for the future
Power Distance (PD)
  • Hierarchical society with clearly defined roles
  • High respect for the elderly due to wisdom from ancestral stories
Individualism vs. Collectivism (89)
  • Strong identification with family affiliations, responsibilities, and obligations
  • Values of interdependence, group cohesion, and community loyalty
  • Communication focused on establishing congenial social relations
  • Autonomous lifestyle

New Zealand Culture Overview

  • Blend of British and European customs with Polynesian and Maori traditions
  • Cosmopolitan and multicultural culture
  • Kiwi values: equality, opportunity, individual goals, and accomplishments
  • Maori culture emphasizes connection to land and sea, communal living, and sharing

United Kingdom Humor

  • Sarcasm: using words that mean the opposite of what is intended, often to insult or be funny
  • Banter: witty and sometimes abusive conversation
  • Irony: expressing something other than the literal meaning, often the opposite
  • Black humor: treating taboo topics in a satirical or humorous way
  • Slapstick: comedy based on clumsy actions and embarrassing events

United Kingdom Class System

Traditional Class System
  • Upper class: inherited wealth
  • Middle class: majority of the population
  • Working class: agricultural, mine, and factory workers
7 New Social Classes
  • Precariat
  • Traditional working class
  • Emergent service workers
  • Technical middle class
  • New affluent workers
  • Established middle class
  • Elite

United Kingdom Business Culture

Basic Etiquette
  • Greeting: handshake and eye contact
  • Titles: not used apart from medical doctors
  • Business cards: exchanged at the initial introduction
  • Dress code: conservative
Characteristics in Working Culture
  • Humor: irony and understatement
  • Modesty
  • Polite procrastination: avoiding immediate business talk
  • Money talk taboo
  • Fair-play: equal opportunities and minimal corruption
  • Moaning: a regular ritual without serious meaning
  • After-work drinks: social bonding and informal work discussions

South Africa: Rainbow Nation

  • Multicultural diversity due to colonial history and diverse settlers
  • Black African culture: the majority of the population
  • Known for art, dance, and music

Poverty and Inequality in South Africa

  • Upper-middle income country with unequal wealth distribution
  • Reasons: impact of apartheid, overcrowding, environmental degradation

Apartheid in South Africa

  • 17th century: colonization
  • 20th century: discovery of diamonds and conflict between Boers and English
  • 1948: Apartheid system legalized
  • 1960: Grand Apartheid plan with territorial separation and police repression
  • Peak of Apartheid: prohibited interracial marriage, white-only jobs, racial classification, segregation
  • 1980s: Black resistance
  • 1989: F.W. De Klerk elected
  • 1990: Reforms and legalization of banned black congresses
  • 1994: Free elections and Nelson Mandela’s presidency