ABOUT ME
We can access newspapers. ALL THE ABOVE
Magazines price advertising space in their pages according to their CIRCULATION
__are ads that appear in magazines and take on the appearance of genuine editorial content. ADVERTORIALS
The first newspaper printed in the colonies lasted but one day. Its publisher, benjamin harris called it: PUBLICK OCCURRENCES BOTH FOREIGN AND DOMESTICK
The book you bough (or should have bought) for this class is an example of which .. HIGHER EUCATION
Seventeenth-century one-page news sheets about events on the European continent, which were printed in English in Holland and imported into England by booksellers, were called: CORONATOS
The sale of a book, its contents, and its characters to filmmakers, paperback publishers, book clubs, and merchandise manufacturers is called the sale of its ________ rights. SUBSIDIARY
when an advertiser demands advanced knowledge of editorial content in order to assure itself that it is happy with the placement of the ad AD-PULL POLICY
the idea that relative story placement is one factor in ____, newspapers ability to influence not only what we think, but what we think about. AGENDA SETTING
seven out of 10 Americans under the age of 43 access newspaper content online. This is made possible to AN INCREASE IN DEVELOPMENT OF TECHNOLOGY SUCH AS E-READERS AND SMARTPHONES
Designed to help England to recoup the money lost waging the French and Indian war, the passage of the ________ in 1765 angered colonial printers, who correctly saw it as a limit on the right of free expression. STAMP ACT
The practice of newspapers making some or all of their online content available only to paying subscribers is known as a PAYWALL
Stories that help citizens make important decisions and keep up with important issues are known as HARD NEWS
The university alumni magazines that you will receive when you graduate is an example of ____ magazine. AN INDSUTRIAL, COMPANY OR SPONSORED
Processing the ability to read but being unwilling to do its characteristics. ALITERACY
John Adams’ NOVANGLUS PAPERS and Thomas Paine’s COMMON SENSE OPENLY CHALLENGED BRITISH RULE OF THE COLONIES
The very first colonial magazines suffered because distribution was difficult as a result of: THE ABSENCE OF A WELL-ORGANIZED POSTAL SYSTEM.
In the first decades of the 20th century, Theodore Roosevelt coined the term __________ to describe writers who agitated for change by targeting powerful political and industrial people and institutions. MUCKRAKERS
Which of the following is a reason for which many books have been banned? ALL OF THE ABOVE
When books are digitally stored and once ordered instantly printed …POD
Which of the following is NOT among the problems faced by online magazines as they attempt to become profitable? WEB AND INTERNET USERS TEND TO BE UNSOPHISTICATED READERS.
books downloaded in electronic form from the internet to devices. EBOOK
Approximately what percentage of a daily newspaper… 65%
among the earliest newspapers were daily reports of the actions of the Roman Senate called… ACTA DIURNA
the first African-American newspaper was_____, published in 1827 by John B. Russwurum and the Reverend Samual Cornish FREEDOM JOURNAL
A book is_______ when someone in authority…CENSORED
sensaional stories that do not serve the democratic function of journalism. SOFT NEWS
occurs when a magazine is provided at no cost to readers who meet a specific set of advertiser-attractive criteria. Free airline and hotel mags are examples. CONTROLLED CIRCULATION
Produced to look like a consumer magazine, a __________ is actually a mail-order catalog. MAGALOGUE
publishing houses, now increasingly part of larger conglomerates were once typically small operations, closely indentified with their authors and staffs, in other words, publishing has been largely a _____ industry COTTAGE
Overall, levels of newspaper circulation have____for many years, and the amoung of time people spend reading the newspaper has___.DECLINED ; FALLEN
Newspaper horoscopes, chess and bridge columns, editorial cartoons, and comics are all material provided by: SYNDICATES
Magazine content placed near an ad that is designed to reinforce the advertiser’s message (or at least not negate it) is called: COMPLEMENTARY COPY
are magazines sold by subscription and at newstands, bookstores, and other retail outlets CONSUMER MAGAZINES
In 1913, the 17th Amendment, mandating popular election of senators, was ratified. The drive for its passage was begun by a series of articles entitled “The Treason of the Senate,” appearing in which magazine?COSMOPOLITAN
single-sheet announcements or accounts of events imported from England and posted on walls in the American Colonies were called; BROADSIDES
the first 10 ten amendments to the U.S. Constitution are called; BILL OF RIGHTS
in response to radio and magazines’ challenge for advertising dollars, newspapers began consolidating into groups, known as _____. Hearst and Scripps among the most powerful, owning papers in different cities across the country. CHAINS
- In 1860, the Beadle brothers began selling popular action novels for 10 cents. These _____________ helped turn the book into a mass medium. DIME NOVELS
- ____________ are produced by companies specifically for their own employees, customers, and stockholders, or by clubs and associations specifically for their members. INDUSTRIAL COMPANY AND SPONSORED MAGAZINES
- The first book printed in the coloies in 1644 was THE WHOLE BOOKE OF PSALMS
- The 1798 _____________ made illegal the writing, publishing, or printing of “any false scandalous and malicious writing” about the president, Congress, or the federal government. ALIEN AND SEDITION ACTS
- The first magazine in colonial America was: ANDREW BRADFORD STARTED IT ALL WITH AMERICAN MAGAZINE, OR A MONTHLY VIEW OF THE POLITICAL STATE OF THE BRITISH COLONIES.
- ____Are special versions of a given issue of a magazine in which _____________ are special versions of a given issue of a magazine, in which editorial content and ads vary according to some specific demographic or regional grouping. SPLIT RUNS
- When you read Vogue, Sports Illustrated, or Wired, you’re reading __________ magazine. A CONSUMER
- When turn to books for information about how to better ourselves, such as how to learn .. habit specially because books are: AGENTS OF SOCIAL AND CULTURAL CHANGE
- Books that are produced for elementary and high schools are called: EL-HI
- The press guarantee of freedom as well as all peoples right to their speech is set out in which … to the US constitution. FIRST
- When newspaper circulation figures include readers who did not originally buy the papers they read, they are said to include ____ readership PASS-LONG
- The first true novel printed in the colonies was___ PAMELA